In order to find out our target audience preferences in music videos, I made an online questionnaire which I sent to friends and family. Doing the quiz allowed us to attain a wide variety of opinions which would affect our decisions when making the video.
Overall, 11 people completed my survey. The results showed a preference of a mixture of moods instead of one set atmosphere. The majority of people liked to see the artist in the video and when asked if they preferred videos with or without dancing the results were mixed. Most people liked there to be a storyline in the video and liked videos to have hidden meanings. The results also showed us that people liked to see a mixture of casual and costume wear and a varied pace in the video. a natural setting was favoured over and urban setting and people did not mind videos that were longer than 3 minutes. In addition, the audience also felt that the age of the actors in the video did not discourage them from watching the video.
Tuesday, 27 September 2011
Tuesday, 20 September 2011
Did katy perry's firework deserve to win the music video of the year award?
Katy Perry 'Fireworks'
I strongly believe that music video for 'firework' iss completely overrated. By toying with peoples emotions they were able to control the audience by making them think of the video as uplifting or inspirational. The video excels at being unoriginal by using a classic 'getting through the tough times' story. Didn't we see something like that in Christina Aguilera's 'Beautiful'? The video is also riddled with bad acting and dancing. Shots were limited and boring and it looks as though the lighting and costumes were barely thought about. Overall the music video seems normal and unoriginal, thus bland. One thing the video has successfully done is hoax people into watching it.
EVIDENCE - Christina Aguilera 'Beautiful'
I strongly believe that music video for 'firework' iss completely overrated. By toying with peoples emotions they were able to control the audience by making them think of the video as uplifting or inspirational. The video excels at being unoriginal by using a classic 'getting through the tough times' story. Didn't we see something like that in Christina Aguilera's 'Beautiful'? The video is also riddled with bad acting and dancing. Shots were limited and boring and it looks as though the lighting and costumes were barely thought about. Overall the music video seems normal and unoriginal, thus bland. One thing the video has successfully done is hoax people into watching it.
EVIDENCE - Christina Aguilera 'Beautiful'
Thursday, 15 September 2011
Our Target Audience
What type of music do they listen to?
Alternative rock, synthpop, electropop. new wave, disco lento, pop, rock
What they do on the weekends?
Go out with friends, work, read at home, go to the library, go to charity and bootsales
What breakfast cereal they like?
Coco pops
What mode of transport do they use?
tube/bus//bike
Where/how they live
Rented out flat somewhere in London
Their favourite drink?
Coca-Cola
Their favourite TV show?
Dexter, the vampire diaries, naruto, death note
Their favourite vegtable?
potato
What sports they watch/play?
martial arts
Ideal partner?
Megan Fox
Where they go in the holiday?
Work
What restaurants they go to?
Mc Donalds
What political party they would vote for?
They don't care for politics.
Music Video Survey
Below is a link to a survey i have created in order to have a better understanding of what my target audience want in a music video.
[click here for survey]
[click here for survey]
Wednesday, 14 September 2011
Copyright
against -
for -
- artist lose most of the rights to their own music
- artists need to trust audiences to fund them buy buying their music etc
- takes years to make money
for -
- the music can be listened to and shared for free
- the music can be shared amongst people which means that there is more exposure for the artist
- when using licenses that incorporate ShareAlike provision, it can be hard to monitor whether people are sharing or not
- artists can distribute without a distributor without worrying about people using their music outside its intended purpose
- no legal complications
- the music would not be protected to a rediculous extent
Tuesday, 13 September 2011
Johnny Cash - Hurt
This video expresses real emotion and uses material throughout Cash's past till the near present. These extremely personal elements create a connection with the audience which is rare in music videos. The lyrics also match his situation in a literal sense so we have an idea of what he thinks he has become.
Michael Jackson - Thriller
I think this music video was popular as at the time it was released complex story lines, a lot of dancing and visual effects was severely uncommon.
Lady Gaga - Bad Romance
Bad Romance's video is able to capture the audiences attention consistently with interesting imagery that also intrigues them with their hidden meanings. It's also creepy and sticks in the viewers mind.
Nirvana - Smells Like Teen Spirit At the time this type of music was new which excited the audience.
Korn - Freak On A Leash
Freak on a Leash mixes both animation and live performance. During the live action portion of the video, clever camera moves and good special effects were used. There was also an interesting story line during the animated parts.
This video expresses real emotion and uses material throughout Cash's past till the near present. These extremely personal elements create a connection with the audience which is rare in music videos. The lyrics also match his situation in a literal sense so we have an idea of what he thinks he has become.
Michael Jackson - Thriller
I think this music video was popular as at the time it was released complex story lines, a lot of dancing and visual effects was severely uncommon.
Lady Gaga - Bad Romance
Bad Romance's video is able to capture the audiences attention consistently with interesting imagery that also intrigues them with their hidden meanings. It's also creepy and sticks in the viewers mind.
Nirvana - Smells Like Teen Spirit At the time this type of music was new which excited the audience.
Korn - Freak On A Leash
Freak on a Leash mixes both animation and live performance. During the live action portion of the video, clever camera moves and good special effects were used. There was also an interesting story line during the animated parts.
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