Johnny Cash - Hurt
This video expresses real emotion and uses material throughout Cash's past till the near present. These extremely personal elements create a connection with the audience which is rare in music videos. The lyrics also match his situation in a literal sense so we have an idea of what he thinks he has become.

Michael Jackson - Thriller
I think this music video was popular as at the time it was released complex story lines, a lot of dancing and visual effects was severely uncommon.

 Lady Gaga - Bad Romance
Bad Romance's video is able to capture the audiences attention consistently with interesting imagery that also intrigues them with their hidden meanings. It's also creepy and sticks in the viewers mind.

Nirvana - Smells Like Teen Spirit At the time this type of music was new which excited the audience.

Korn - Freak On A Leash
Freak on a Leash mixes both animation and live performance. During the live action portion of the video, clever camera moves and good special effects were used. There was also an interesting story line during the animated parts.