Question 3

The feedback that we received after showing our animatic of our music to the class was generally positive, although they did make comments about how some of the shots were too long and that it did not flow well with the music or change to the beat of the music. They also made comments on how the narrative of the story lacked clarity so they were unable to make out the storyline. The positive feedback at this stage was that we had a variety of different shot types and that the props and costumes gave out unclear hidden messages.

After the animatic we went off to film the music video. We then made a rough cut out of the footage that we obtained and then showed it to our peers. We were positively commented on the way in which we changed the colours of the whole video using the three way colour wheel. This changed the mood of the images to make them feel more linked to the music. They seemed to also find great interest in the two shots that were reversed and agreed that the narrative way much clearer than the animatic. This was due to the fact that we took measures to ensure that the two characters were representing their conflict with each other by give them opposite colour of clothing and making their shots contrast in colour.

The negative feedback was that the shots were too dragged out and that they still did not go to the  beat of the song. Another comment from our teacher was that the shots did not tie together well and looked like random shots thrown together which went against the conventions of music videos but in a negative way. In order to remedy this problem we decided to ask a friend who kindly agreed to mime some of the lyrics.

 Another criticism we received was that some of the longer shots were a bit shaky. In order to remedy this problem we decided to cut these shots into pieces and re-order them. This allowed us to erase the fact that the shots were shaky as the shots were constantly changing. It also gave off a disorienting effect which worked to our favour as it matched the music. Cutting and reordering the shots meant we had more to shots to order into the beat of the song.

After the completion of our music video we moved onto making drafts for our digipak and advertisements. For this we wanted to use key shots of the props that we used in the music video, such as the masks and candles. This showed a clear link between the music video and the advertising.

Overall, after showing the class the final piece they agreed that we had fixed all the problems and that it flowed well together. The only negative feedback was that some of the shots were not as strong as rest of the shots that we used.

After the completion of our music video we moved onto making drafts for our digipak and advertisements. For this we wanted to use key shots of the props that we used in the music video, such as the masks and candles. This showed a clear link between the music video and the advertising.  The feedback that we received was that the fonts were not clear enough. This meant that we needed to play around with the positions until it was clear without it looking dire.